AI Marketing Without the Hype: What Actually Works
Cutting through the noise to show you the AI tools and techniques that are generating real results right now.
Everyone wants to talk about AI in marketing. Few want to talk about what's actually working versus what's just impressive in demos. After implementing AI across dozens of marketing operations, here's my honest assessment.
What's Working: Content Assistance
AI as a writing partner—not a writer—is genuinely valuable. First drafts, outline generation, and copy variations are all areas where AI saves significant time without sacrificing quality.
What's Working: Data Analysis
AI excels at pattern recognition in large datasets. Anomaly detection in campaign performance, customer segmentation, and predictive lead scoring all benefit from AI assistance.
What's Overhyped: Fully Autonomous Campaigns
The dream of 'set it and forget it' AI marketing remains mostly that—a dream. Human oversight, strategic direction, and quality control remain essential. The best results come from AI augmentation, not replacement.